Marketing Management
Žiemos stojimas
2024-02-01
Žiemos stojimas
2023-11-25
Learn to develop innovative and effective ways to distribute, design, price and promote products and services - both in an online and offline context. With your broad theoretical knowledge and relevant practical skills, a career as a successful marketing manager lies ahead of you.
Become an expert on analyzing and interpreting consumer and business markets. Your broad theoretical knowledge and practical skills will make you an all-round marketing professional who knows how to put theory into practice.
In this program, you learn to understand consumer decision-making, and you are trained to strategically communicate, effectively brand, and efficiently distribute products and services. With Marketing Management you will become an expert in analyzing and interpreting consumer and business markets.
Characteristics of this program are:
- Outstanding track record of students and staff. Multiple teachers have won innovation- and best teaching awards.
- Strong connection with business practice. Business challenges, company guest lectures, and actual business cases ensure a strong connection between marketing theory and practice. You acquire the latest ideas from academic research along with insights, techniques, tools and procedures that are used in commercial practice.
- Personalize your program with various electives to choose from, or take the opportunity to pursue a double degree in collaboration with one of our foreign partner universities.
- Blended learning in various courses: interactive on-campus lectures are supplemented with online materials.
- In the first semester of the regular program, you can also apply for the following advanced programs:
- The Extended Master's Program, which adds a half-year traineeship to the regular master's program.
- The QTEM network program, which adds an additional year to the program which you spend at a QTEM partner university and corporate partner.
Typical courses are:
- Brand Management
- Marketing Communication
- Marketing Channel Management
- Strategic Marketing Management
Į magistro studijų programas gali stoti visi, baigę universitetą arba besimokantys paskutiniame kurse. Studijos kurias baigei ar tebesimokai turi būti panašios krypties kaip ir tos, į kurias nori stoti, kadangi priėmimas yra paremtas ECTS kreditų suderinamumu.
- ECTS kreditų išrašas - jei dar nesi baigęs aukštosios mokyklos, būtina prisegti ECTS kreditų išrašą, kuriame būtų matyti, kokius dalykus Tu mokeisi bei kokius pažymius ir kiek kreditų už juos gavai. Kai siunti anketą paskutiniame kurse, diplomą reikia prisegti vėliau, kai tik jį gausi.
- Bakalauro diplomas – jei jau esi baigęs aukštąją mokyklą, išrašo nereikia, užtenka prie anketos prisegti savo Bakalauro diplomą.
SVARBU: anglų kalbos testo sertifikatą privaloma pateikti kartu su visais dokumentais, atsiunčiant anketą. Universitetas nesvarsto stojimo anketų be anglų kalbos testo rezultatų, todėl sertifikatą privaloma pateikti iki stojimo pabaigos. Anglų kalbos žinias gali patvirtinti vienu iš šių būdų:
- IELTS – 6.5, ne mažiau nei 6.0 iš kiekvienos dalies
- TOEFL – 90
1. Educational background/diplomas
You must have a solid academic basis in the following areas in order to qualify for the Master's in Marketing Management program:
Economics (12 ECTS)
Management (12 ECTS)
Finance or Accounting (12 ECTS)
Mathematics and Statistics (12 ECTS)
Marketing and more specifically the courses Marketing and Consumer Behavior (12 ECTS)
Academic training* (24 ECTS)
*Academic training means courses / experience in research skills and an academic way of working. E.g. if you have written a thesis or have done a research project this will count as academic training.
2. GMAT test
It is compulsory for this program to submit your GMAT score.
The average GMAT score of accepted students at Tilburg University is 600. The GMAT institutional code for Tilburg University is VMV-LT-02.
Students with a relevant degree from one of the official partner universities of the Tilburg School of Economics and Management may apply without GMAT.
With your broad theoretical knowledge and relevant practical skills, you can expect to be in a highly competitive position when it comes to getting the marketing job you want. You will be able to choose from a diverse range of positions, such as product/brand manager, online marketer, or sales manager.
Some examples of our graduates' jobs:
- Marketing Trainee at L'Oréal
- Management Trainee at KLM Royal Dutch Airlines
- Brand Manager at Perfetti van Melle
- Category Manager at Anheuser-Busch InBev
Alumni facts:
- Is (very) satisfied with the Master's program: 89%
- Gross monthly income one year after graduation: € 2,799
- Would choose the same programma at Tilburg University: 81%
Source: National Alumni Survey, 2021 | n=27
