Marketing - Marketing Management
Study Marketing Management in Groningen and learn about responsible marketing that contributes to consumer well-being, as well as digital analytics to enhance marketing strategies.
How can marketing strategies support sustainability to benefit consumers, brands, and society? How can marketers use psychological triggers ethically in campaigns?
In the MSc Marketing Management , you will dive into topics such as branding, consumer decision-making, and data-driven customer insights. You will learn how to align effective strategies with sustainability goals to boost consumer well-being and brand reputation.
Why choose the Marketing Management track? You want to:
- understand the psychology behind consumer decisions;
- learn how to create impactful marketing strategies that resonate with consumers;
- discover the latest technological advancements , consumer behaviors, and market trends;
- work on real-life cases and assignments.
IELTS Academic overall score 6.5 (Speaking 6, Writing 6.5); TOEFL internet-based overall score 90 (Speaking 20, Writing 24); Cambridge C1 Advanced or C2 Proficiency (overall score 176, Speaking 169, Writing 176); LanguageCert Academic: overall score 70 (min. 65 in Speaking, 70 in Writing); Pearson PTE Academic (min. 56 in Speaking, 70 in Writing).
To be eligible for admission to this Master, you need to hold an academic Bachelor's or Master's degree from a research university in one of the following - or closely related - fields: Business Economics, Business Administration, Econometrics and Operations Research, Economics and Business Economics, International Business, Technology Management.
Checklist including brief description (max. 20 pages) of relevant courses you have taken in the field of the specific Master programme you are applying for, and of any courses in research methods and statistics. Course descriptions must include a description of topics covered in the course, learning objectives and a literature list of the course book(s) used in each course.
Job examples
- International marketing manager
- Brand and product manager
- Customer relationship manager
- Marketing strategy consultant
- Advertising manager
- Researcher at university (Research Master and PhD programmes)
