Strategic Marketing

This programme runs alongside the MA Strategic Marketing Communications and has been specially created to enable graduates and professionally qualified managers to gain a greater understanding of the latest knowledge and practices in strategic marketing.

If you wish to develop a management career in marketing and would like to specialise in strategic marketing, then this is the programme for you.

This MA programme will advance your marketing skills and understanding in such areas as market research, direct marketing, brand management, marketing consultancy and global marketing - preparing you for the competitive challenges of the global market place.

We are proud to say that in London our Marketing programmes were ranked 1st in student satisfaction and 2nd overall by the Complete University Guide 2016.

The aims of this programme are:

• To develop a critical understanding of current theoretical developments in marketing strategy which can be applied to organisations and their markets
• To foster a creative and systematic approach to problem-solving in the area of strategic marketing
• To collate, synthesise and analyse a range of data to help in the solution of marketing-related problems.