Consumer Psychology

Universitetas
Anglia Ruskin University
Miestas, šalis
Cambridge, England
Studijų trukmė
1 m.
Programos sritys
Psychology
Studijų kaina
7100.00 GBP
Laipsnis
Master
Programos pradžia
2020-09-17
Stojimo pabaiga
2020-04-15
Apie programą
Stojimo reikalavimai
Karjeros galimybės

Gain an advanced understanding of the psychology of consumer behaviour. Explore the psychology of people’s product choice, purchase decisions, and the use of services. Discover strategies of changing and learning from consumer attitudes and behaviours. Analyse advertising effectiveness and persuasion processes.

Developed for both recent graduates of Psychology, Business, Marketing as well as current business development, marketing, advertising or market insight/research professionals, this course covers the workings of the consumer mind in the increasingly saturated and global markets. Specifically you will learn about what captures consumers’ attention, how their perceptions and attitudes may be altered as well as factors that affect the consumer decision-making process.

You will also consider the social-psychological aspects of consumers’ functioning such as social influence tactics used in sales, persuasion and advertising alongside the role of personality and identity in consumer’s functioning. Furthermore, you will learn about the most commonly used statistical techniques as well as the theoretical and practical complexities of conducting psychologically based consumer research.

Reikalaujamas išsilavinimas

Į magistro studijų programas gali stoti visi, baigę universitetą arba besimokantys paskutiniame kurse. Studijos kurias baigei ar tebesimokai turi būti panašios krypties kaip ir tos, į kurias nori stoti, kadangi priėmimas yra paremtas ECTS kreditų suderinamumu.

  • ECTS kreditų išrašas - jei dar nesi baigęs aukštosios mokyklos, būtina prisegti ECTS kreditų išrašą, kuriame būtų matyti, kokius dalykus Tu mokeisi bei kokius pažymius ir kiek kreditų už juos gavai. Kai siunti anketą paskutiniame kurse, diplomą reikia prisegti vėliau, kai tik jį gausi.

  • Bakalauro diplomas – jei jau esi baigęs aukštąją mokyklą, išrašo nereikia, užtenka prie anketos prisegti savo Bakalauro diplomą.

Anglų kalbos reikalavimai

Svarbu, jog anglų kalbos testo rezultatai universitetą pasiektų iki Liepos 31d.

Anglų kalbos žinias gali patvirtinti vienu iš šių būdų:

  • IELTS - 6.5

  • TOEFL - 90

Our Masters degree is designed for graduates wishing to start, or further develop, careers in consumer psychology. It's relevant to many industries, including marketing, PR, advertising, and consumer research, marketing research and product development. As this subject area is not commonly taught in the UK, the skills and consumer awareness you'll develop will give you a distinct edge in a competitive job market. Alternatively, you might choose to undertake further study at PhD level.

We'll encourage you to engage with the Consumer Research Group based at ARU. The group's aim is to bridge the gap between academic research and business application by working closely with locally-based businesses.