Integrated Marketing Communications

Universitetas
Sunderland University
Miestas, šalis
Sunderland, England
Studijų trukmė
1 m.
Programos sritys
Corporate Communication, Marketing
Studijų kaina
6000.00 GBP
Laipsnis
Master
Programos pradžia
2020-09-17
Stojimo pabaiga
2020-04-15
Apie programą
Stojimo reikalavimai
Karjeros galimybės

Boost your career options in marketing, communications, PR, advertising or branding. Use your new knowledge and skills to make a positive difference to your organisation or set up your own agency or consultancy firm.

This course is for those that wish to work or develop their careers in marketing management, marketing and communications, branding, integrated marketing, PR or advertising.

The course delivers an innovative student experience that links and integrates theory and practice in three disciplinary areas. You will have the opportunity to engage and study contemporary practice and examine the theoretical developments and latest thinking in integrated marketing communications. Areas studied will include the theory, management and implementation of integrated marketing communications, communications creativity and strategies, marketing and audience studies and analyses, communications and connectivity and the communications mix including PR, advertising and digital plus a major project.

  • Business, Management and Marketing at the University of Sunderland is best in the North-East of England for satisfaction with the course, teaching and feedback, according to the Guardian University Guide 2015

  • 'World leading' research in Business, according to the Latest Research Excellence Framework

  • Engages with real-world practice for example, with industry competitions, real life case studies, company visits and the guest speakers programme

Reikalaujamas išsilavinimas

Į magistro studijų programas gali stoti visi, baigę universitetą arba besimokantys paskutiniame kurse. Studijos kurias baigei ar tebesimokai turi būti panašios krypties kaip ir tos, į kurias nori stoti, kadangi priėmimas yra paremtas ECTS kreditų suderinamumu.

  • ECTS kreditų išrašas - jei dar nesi baigęs aukštosios mokyklos, būtina prisegti ECTS kreditų išrašą, kuriame būtų matyti, kokius dalykus Tu mokeisi bei kokius pažymius ir kiek kreditų už juos gavai. Kai siunti anketą paskutiniame kurse, diplomą reikia prisegti vėliau, kai tik jį gausi.

  • Bakalauro diplomas – jei jau esi baigęs aukštąją mokyklą, išrašo nereikia, užtenka prie anketos prisegti savo Bakalauro diplomą.

Anglų kalbos reikalavimai

Svarbu, jog anglų kalbos testo rezultatai universitetą pasiektų iki Liepos 31d.

Anglų kalbos žinias gali patvirtinti vienu iš šių būdų:

  • IELTS - 6.5

  • TOEFL - 90

When you graduate from this MA Marketing course, you’ll be ready to step into a senior marketing role in a wide range of industries. As a marketing professional you could work in-house for an organisation, or find a role in a specialist marketing agency.

Some of the companies which employ our graduates include: Microsoft, IBM, Nike, Adidas, P&G, Lloyds TSB, Marriott Hotels, and the NHS.

The average salary of a marketing manager is £37,000, with marketing directors earning an average of around £77,000, according to Marketing Week/Ball and Hoolahan.