Marketing Management

Universitetas
International Business Academy
Miestas, šalis
Kolding, Denmark
Studijų trukmė
2 m.
Programos sritys
Management, Organisation & Leadership, Marketing
Studijų kaina
0 €
Laipsnis
AP degree
Programos pradžia
Žiemos stojimas
2020-09-01
2021-02-01
Stojimo pabaiga
Žiemos stojimas
2020-05-25
2020-11-10
Apie programą
Stojimo reikalavimai
Karjeros galimybės

This degree covers the areas of marketing, sales, management, communication and economics, and how they interrelate in a business.

You get a thoroughgoing knowledge about the various factors affecting sales, and you get an understanding of how to create the best conditions in a business, with customers and suppliers, as well as internally.

You will learn to understand challenges and tasks regarding customers, sales and marketing, and you will be able to manage your own assignments very quickly when you get a job. 

Marketing Management is a 2-year AP degree, which includes mandatory subjects, an area of specialization, a 3-month internship and a final project.

What you learn

You learn to plan marketing and sales, enabling you to contribute to the company’s general and international strategy. We also focus on the importance of involving other departments in the company, as well as taking into consideration the world around you, along with legislation, in order to make the best marketing decisions.

At IBA International Business Academy we combine theory with practice. Learning and teaching includes practical assignments, group work, and case studies, with challenges from real businesses. Classroom lectures are a combination of blended learning, company visits, and other activities, including business competitions and special events.

Download curriculum 2018 - 2020 (PDF)

Reikalaujamas išsilavinimas
  • Pažymių išrašas - jei dar nesi baigęs mokyklos, būtina prisegti pažymių išrašą. Smulkesnę informaciją kaip pildyti išrašą ir kada jis reikalingas, rasi čia.

  • Brandos atestatas – jei jau esi baigęs mokyklą, išrašo nereikia, užtenka prie anketos prisegti savo Brandos atestatą.

Anglų kalbos reikalavimai
  • Kastu anglų kalbos testas (jei turi gerą įvertinimą iš IELTS/TOEFL, tau nereikia laikyti Kastu anglų kalbos testo).
Svarbūs reikalavimai
  • Matematika - bendras išklausytų valandų skaičius turi būti 250 val. arba Verslo ekonomika - bendras išklausytų valandų skaičius turi būti 225 val.
  • Anglų kalba  - bendras išklausytų valandų skaičius turi būti 210 val.

As a marketing manager, you are able to get a wide range of jobs within marketing, sales and communications, in Danish as well as international companies. For example, you can get employment as a marketing assistant, export assistant or purchaser.

You can be responsible for sales and customers, or work with communications. In the longer term, you can become head of a marketing department, or a product or key account manager.