Marketing
Study Marketing in Groningen and specialize in marketing and customer management, or marketing analytics and data science.
How can marketing strategies boost sustainability, benefiting both consumers and brand reputation? How can big data be analyzed to track marketing success and understand customers better?
In Groningen, you can choose between two different Marketing tracks:
- Marketing Management (MM): dive into branding, customer management, consumer psychology and strategic decision-making. Learn to create impactful connections in a rapidly changing world.
- Marketing Analytics and Data Science (MADS): master advanced data analysis techniques to uncover consumer insights. Explore how consumers, firms, and society can benefit from data science, all while taking into account the ethical considerations of working with large amounts of data.
During the programme, you can study abroad with a double degree master's programme at Fudan University in Shanghai, Münster University in Germany or Oslo Business School in Norway.
IELTS Academic overall score 6.5 (Speaking 6, Writing 6.5); TOEFL internet-based overall score 90 (Speaking 20, Writing 24); Cambridge C1 Advanced or C2 Proficiency (overall score 176, Speaking 169, Writing 176); LanguageCert Academic: overall score 70 (min. 65 in Speaking, 70 in Writing); Pearson PTE Academic (min. 56 in Speaking, 70 in Writing).
To be eligible for admission to this Master, you need to hold an academic Bachelor's or Master's degree from a research university in one of the following - or closely related - fields: Business Economics, Business Administration, Econometrics and Operations Research, Economics and Business Economics, International Business, Technology Management.
Checklist including brief description (max. 20 pages) of relevant courses you have taken in the field of the specific Master programme you are applying for, and of any courses in research methods and statistics. Course descriptions must include a description of topics covered in the course, learning objectives and a literature list of the course book(s) used in each course.
Job examples
- Business analyst
- Client technology lead
- Marketing data advisor
- Data and analytics consultant
- Business intelligence developer
- Marketing researcher
- Data scientist
- Brand and product manager
- Customer relationship manager
- Marketing strategy consultant
- Advertising manager
- International marketing manager
- Researcher at university (Research Master and PhD programmes)
- Data analyst
