Business Communication and Digital Media
Žiemos stojimas
2024-02-01
Žiemos stojimas
2023-11-25
Explore how digitalization affects the communication between companies and their (potential) customers and other stakeholders, and the possibilities digital media offer for both internal and external communication. Become an all-round communication expert, or specialize in marketing communication, internal communication or corporate communication. This is a track of the MSc Communication and Information Sciences.
With Business Communication and Digital Media, you will immerse yourself in the dynamic world of online communication trends and fast-changing media technologies and their impact on the internal and external communication of companies and organizations.
- Research the opportunities digital media offer for companies and organizations, for example for their marketing communication, corporate branding, customer service, crisis communication and communication in the workplace.
- Analyze the effects of the implementation of new communication tools on communication processes and their outcomes. And learn how to turn your findings into advice on how to use these tools effectively. Take into account both the functional and the social aspects of communication.
- Choose from a wide range of electives. Become an all-round professional or specialize in the field of marketing communication, internal communication, or corporate communication.
- Consider applying for the two-year Dual degree program with Wirtschaftsuniversität Vienna, focusing on business communication with special emphasis on digital and intercultural communication. A scholarship covers part of the tuition.
Typical courses are:
- Online Public Relations
- Psychology of Business Communication
- Resistance and Persuasion
- Social Media Marketing
- Webcare
- Negotiation Strategies
- Digital Health Communication
Į magistro studijų programas gali stoti visi, baigę universitetą arba besimokantys paskutiniame kurse. Studijos kurias baigei ar tebesimokai turi būti panašios krypties kaip ir tos, į kurias nori stoti, kadangi priėmimas yra paremtas ECTS kreditų suderinamumu.
- ECTS kreditų išrašas - jei dar nesi baigęs aukštosios mokyklos, būtina prisegti ECTS kreditų išrašą, kuriame būtų matyti, kokius dalykus Tu mokeisi bei kokius pažymius ir kiek kreditų už juos gavai. Kai siunti anketą paskutiniame kurse, diplomą reikia prisegti vėliau, kai tik jį gausi.
- Bakalauro diplomas – jei jau esi baigęs aukštąją mokyklą, išrašo nereikia, užtenka prie anketos prisegti savo Bakalauro diplomą.
SVARBU: anglų kalbos testo sertifikatą privaloma pateikti kartu su visais dokumentais, atsiunčiant anketą. Universitetas nesvarsto stojimo anketų be anglų kalbos testo rezultatų, todėl sertifikatą privaloma pateikti iki stojimo pabaigos. Anglų kalbos žinias gali patvirtinti vienu iš šių būdų:
- IELTS – 6.5, ne mažiau nei 6.0 iš kiekvienos dalies
- TOEFL – 90
You are certainly eligible to apply if you have a Bachelor's degree in a relevant discipline, such as general Communication Studies, Linguistics, or a modern language.
However, the academic background of the students in our Master's program varies a lot. Students with a Bachelor's degree in a different subject area are also most welcome to apply.
- Statistics checklist. Please complete the checklist (pdf) as requested.
- A copy of your Bachelor's or Master's thesis or an essay completed during your studies (only in English and at least 1500 words; if you have not yet written a thesis, you could also upload a dedicated writing sample in form of an academic essay or research proposal)
- Statement of purpose (motivation letter) - format (pdf).
Career prospects
As a Master of Science with a specialization in Business Communication and Digital Media, you will be able to analyze internal and external communications, and to act as a consultant on social media marketing, marketing communications, branding, negotiation strategies, corporate social responsibility, webcare, and social media at work.
Graduates work or start for example as:
Business Developer Mobile at ABN AMRO
Head of Campaign Strategy and Optimization at Blue Mango Interactive
Team Lead Benelux at Google Marketing Solutions
Alumni facts
Average number of months until first paid job: 3,5
Finds a job within 6 months after graduation: 85%
Gross monthly income one year after graduation: € 3.001
