Marketing BSc

Universitetas
Bedfordshire University
Miestas, šalis
Luton, England
Studijų trukmė
3 m.
Programos sritys
Marketing
Studijų kaina
9250.00 GBP
Studijų kalba
English (ENG)
Laipsnis
Bachelor
Programos pradžia
Žiemos stojimas
2022-09-19
2024-02-01
Stojimo pabaiga
Žiemos stojimas
2023-01-15
2022-11-25
Apie programą
Stojimo reikalavimai
Karjeros galimybės

This course provides you with the opportunity to study marketing in an international business context. You will study the latest strategic developments in many key sectors and work on real campaigns. This will give you access to external clients, many of whom may be potential employers.

 
During the first stage of this course you will relate marketing to finance, human resources management and operations with specialist units in public relations and e-Business. Stage two comprises key themes such as buyer behaviour, marketing research, branding, competition, media and communications. During the second half of stage two, you may explore the possibility of transferring to our degrees in advertising and marketing communications.
 
Your final year combines all you have learned into integrated, practical assignments set in a strategic and contemporary marketing context.
 
Why choose this course?
 
Graduates of this course have gone on to pursue careers in sales, brand management, business development, market research, communications and customer liaison.
 
During the course you will:
 
Enjoy the maximum exemption available from the Chartered Institute of Marketing (CIM) professional examinations
Benefit from employability-focused and research-informed study units
Be given the chance to take an optional work placement year
 
Areas of study you may cover on this course include:
  • Marketing management
  • Marketing communications
  • International business
  • Marketing in contemporary contexts
  • Marketing practice
  • Marketing data applications
Reikalaujamas išsilavinimas

Stojant į šį universitetą dėmesys yra kreipiamas į pažymius ir Brandos atestato vidurkį, kuris turi būti ne žemesnis kaip 5 + laikytų brandos egzaminų vidurkis ne mažesis kaip 50%.

  • Pažymių išrašas - jei dar nesi baigęs mokyklos, būtina prisegti pažymių išrašą. Smulkesnę informaciją kaip pildyti išrašą ir kada jis reikalingas, rasi čia.*

  • Brandos atestatas – jei jau esi baigęs mokyklą, išrašo nereikia, užtenka prie Kastu stojimo anketos prisegti savo Brandos atestatą.

Anglų kalbos reikalavimai

Svarbu, jog anglų kalbos testo rezultatai universitetą pasiektų iki Liepos 31d.

Anglų kalbos žinias gali patvirtinti vienu iš šių būdų:

  • Anglų kalbos vidurkis 8 B2 lygiu.

  • IELTS - 6.0

  • TOEFL – 80

Career related skills and the relevance of activities and knowledge will be stressed in each unit. In the specialist marketing units you will be required to assume client and agency side roles in the creative planning process. Additionally, there will be input from sector press e.g. Marketing Week, Campaign, PR Week on jobs, agencies, campaigns. In Marketing Practice and Employability you will work to professional standards on real client briefs and present these to demanding clientele, building a sector-specific bank of skills.

 
You will also be required to produce a portfolio of best practice work and to draft customized CVs.
 
You will be made aware of the Universitys services regarding employment and career development and of online advice.
 
Career/Further study opportunities
 
Career:
  • Specialist and general marketing roles
  • Specialist agency or in-house functions e.g. advertising, marketing and sales promotion
  • Client-side brand management
Further study:
  • Specialist areas of marketing or marketing communications e.g. corporate communications, media planning