Marketing BA (Hons)

Universitetas
Central Lancashire University
Miestas, šalis
Preston, England
Studijų trukmė
3 m.
Programos sritys
Marketing
Studijų kaina
13450.00 GBP
Studijų kalba
English (ENG)
Laipsnis
Bachelor
Programos pradžia
2022-09-19
Stojimo pabaiga
2023-01-15
Apie programą
Stojimo reikalavimai
Karjeros galimybės

The BA (Hons) Marketing course is a fully up-to-date course that allows you to immerse yourself in the very latest thinking and practice within the exciting world of marketing. The design of the course has been informed by the research expertise and industry experience of the Course Team, as well as by consultation with the marketing, advertising and media industries nationally and internationally.

The course delivers a comprehensive set of modules providing the skills required to practise marketing with confidence and flair. The course structure provides the opportunity to tailor your course to fit your interests and career aspirations, with streams dedicated to consumer psychology/branding, digital marketing and marketing communications.

You may select the option of a year in industry with a marketing placement in the UK or abroad. Alternatively, you can spend your sandwich year studying at a foreign university. The course offers the opportunity to learn a foreign language. This would prepare you for a study abroad year, but would also significantly enhance your communications skills within the global marketing industry.

Real-life agency work or an internship experience in your final year provides you with essential practical marketing experience that will give you a competitive edge in the graduate job market.

The course offers a stimulating blend of marketing theory and real-life applied marketing, preparing you for working in an agency or an in-house marketing department. Importantly, the course recognises the current strong trend towards self-employment and provides the skills set for a self-employed marketer. The course provides a learning environment where students can develop into responsible marketers, who appreciate the impact of marketing upon a range of stakeholders and who are fully aware of issues associated with corporate social responsibility and sustainability.

Guest lectures, case studies and engagement with businesses will present you with applied marketing from day one in order to bring theory to life. In recent years, students have visited agencies and businesses all over the UK, Sweden and China in order to experience marketing practice first-hand.

Reikalaujamas išsilavinimas

Stojant į šį universitetą dėmesys yra kreipiamas į pažymius ir egzaminų rezultatus. Brandos atestato vidurkis turi būti ne žemesnis nei 8.

  • Pažymių išrašas - jei dar nesi baigęs mokyklos, būtina prisegti pažymių išrašą. Smulkesnę informaciją kaip pildyti išrašą ir kada jis reikalingas, rasi čia. *

  • Brandos atestatas – jei jau esi baigęs mokyklą, išrašo nereikia, užtenka prie Kastu stojimo anketos prisegti savo Brandos atestatą.

Anglų kalbos reikalavimai

Svarbu, jog anglų kalbos testo rezultatai uiversitetą pasiektų iki Liepos 31d.

Anglų kalbos žinias gali patvirtinti vienu iš šių būdų:

  • Anglų kalbos vidurkis 9 B2 lygiu.

  • IELTS - 6.0

  • TOEFL – 80

We place great emphasis on preparing students for the workplace. Some assignments feature briefs from real companies. Visits are organised to companies and marketing practitioners share their expertise during guest lectures on campus. The optional placement year provides the opportunity to obtain a prolonged period of work-experience and in the final year you will have the option of completing either an internship module or a module where you experience working within an agency environment.

You may choose to study your second year of the course at a foreign university. Alternatively, you may spend your third year as a ‘sandwich year’ studying abroad, before returning to UCLan to complete your final year of study. The School organises a range of international field trips, with China being a prominent destination. Trips are also organised to European destinations, including the UCLan Cyprus Campus. The Preston Campus in itself offers an international experience with students and staff from all over the world!

The course prepares you for working for a marketing agency, joining the in-house marketing team of an organisation and even setting up your own marketing business.

The possibilities are truly endless, with marketing being of key importance to every profit-making and not-for-profit organisation alike.

The course offers a progression route to further academic study at postgraduate level, which may be a master’s degree or a Doctoral qualification.