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Marketing Communications

TitulinisMarketing Communications
Universitetas
London South Bank University
Miestas, šalis
London, England
Studijų trukmė
1.5 m.
Programos sritys
Marketing, Communication Sciences
Studijų kaina
8000.00 GBP
Studijų kalba
English (ENG)
Laipsnis
Master
Programos pradžia
Žiemos stojimas
2027-09-01
2027-02-01
Stojimo pabaiga
Žiemos stojimas
2023-04-15
2022-11-25
Oficiali svetainė
Įtraukti į anketą
Apie programą
Stojimo reikalavimai
Karjeros galimybės

This course is accredited by the following professional bodies:

  • Chartered Institute of Marketing (CIM)
This course will familiarise you with the concepts and tools of marketing communication and its vital role in business. This will enable you to implement both the tactical and strategic decisions available to the marketing communications manager.
 
The core units provide the student with the necessary grounding in the marketing communications field. In addition to core marketing units the course provides specialist units in advertising, public relations and options in associated fields. In addition the contemporary themes associated with Integrated Marketing Communications (IMC) will also be developed. A variety of speakers from industry provide insight and evidence of current marketing communications practice.
 
Course modules
  • Integrated Marketing Communications (20 credits)
  • Cross Cultural Buyer Behaviour (20 credits
  • Creative & Media Strategy (20 credits)
  • Emerging issues in Marketing Communications (10 credits)
  • International Brand Management (20 credits)
  • Research Methods (20 credits)
  • Dissertation 20,000 words (60 credits)
Plus one elective unit (10 credits)
  • Public Relations
  • International Marketing
  • Social Marketing Strategy
  • Market Driven Marketing
  • Digital and Social Media
Reikalaujamas išsilavinimas

Į magistro studijų programas gali stoti visi, baigę universitetą arba besimokantys paskutiniame kurse. Studijos kurias baigei ar tebesimokai turi būti panašios krypties kaip ir tos, į kurias nori stoti, kadangi priėmimas yra paremtas ECTS kreditų suderinamumu.

  • ECTS kreditų išrašas - jei dar nesi baigęs aukštosios mokyklos, būtina prisegti ECTS kreditų išrašą, kuriame būtų matyti, kokius dalykus Tu mokeisi bei kokius pažymius ir kiek kreditų už juos gavai. Kai siunti anketą paskutiniame kurse, diplomą reikia prisegti vėliau, kai tik jį gausi.

  • Bakalauro diplomas – jei jau esi baigęs aukštąją mokyklą, išrašo nereikia, užtenka prie anketos prisegti savo Bakalauro diplomą.

Anglų kalbos reikalavimai

Svarbu, jog anglų kalbos testo rezultatai universitetą pasiektų iki Liepos 31d.

Anglų kalbos žinias gali patvirtinti vienu iš šių būdų:

  • IELTS - 6.5

  • TOEFL - 90

LSBU is accredited for its Dual Award programme by the Chartered Institute of Marketing.

LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search. Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or an internship, and will help you assess what you need to do to get the job you want at the end of your course. LSBU offers a comprehensive Employability Service, with a range of initiatives to complement your studies, including:
  • direct engagement from employers who come in to interview and talk to students
  • Job Shop and on-campus recruitment agencies to help your job search
  • mentoring and work shadowing schemes.

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