Advertising and Marketing Communications

Universitetas
Bedfordshire University
Miestas, šalis
Luton, England
Studijų trukmė
3 m.
Programos sritys
Marketing, Communication Sciences
Studijų kaina
9250.00 GBP
Studijų kalba
English (ENG)
Laipsnis
Bachelor
Programos pradžia
Žiemos stojimas
2022-09-19
2024-02-01
Stojimo pabaiga
Žiemos stojimas
2023-01-15
2022-11-25
Apie programą
Stojimo reikalavimai
Karjeros galimybės

Advertising and marketing communications is crucial to businesses today, and this course covers all the areas of this increasingly sought-after knowledge base.

During stage one marketing will be related to other essential elements of organisational success including finance, human resources management (HRM), operations, public relations and e-Business. Following this, study will turn towards international business and marketing. You will delve into subjects as diverse as branding, buyer behaviour, distribution and competition. At this level you will also continue to further your knowledge with specialist units in marketing communications involving media analysis and planning.
 
In your final year you will undertake a variety of active, integrated and practical assignments that will help you cement your knowledge by using it in the strategic marketing context. This is supported by external brand communications agencies to whom you will present your ideas.
 
During the course you will:
  • Participate in the annual Young Creatives' Network (YCN) competition
  • Work on real campaigns and present them to external clients, who may be potential employers
  • Enjoy a course in which almost 50 per cent of study is focused on specialist areas including public relations, advertising planning and direct marketing
Areas of study you may cover on this course include:
  • Creation of marketing communications
  • Marketing communications practice
  • Marketing in contemporary contexts
  • The importance of integrated communications
Reikalaujamas išsilavinimas

Stojant į šį universitetą dėmesys yra kreipiamas į pažymius ir Brandos atestato vidurkį, kuris turi būti ne žemesnis kaip 5 + laikytų brandos egzaminų vidurkis ne mažesis kaip 50%.

  • Pažymių išrašas - jei dar nesi baigęs mokyklos, būtina prisegti pažymių išrašą. Smulkesnę informaciją kaip pildyti išrašą ir kada jis reikalingas, rasi čia.*

  • Brandos atestatas – jei jau esi baigęs mokyklą, išrašo nereikia, užtenka prie Kastu stojimo anketos prisegti savo Brandos atestatą.

Anglų kalbos reikalavimai

Svarbu, jog anglų kalbos testo rezultatai universitetą pasiektų iki Liepos 31d.

Anglų kalbos žinias gali patvirtinti vienu iš šių būdų:

  • Anglų kalbos vidurkis 8 B2 lygiu.

  • IELTS - 6.0

  • TOEFL – 80

Career/Further study opportunities

Career:
  • Integrated brand communications
  • Specialist agency or in-house functions e.g. advertising, public relations
  • Client-side brand management
Further study:
  • Specialist areas of marketing communications e.g. corporate communications, media planning