Tourism
Prepare for a career in the world's fastest growing industry!
New demands from increasingly sophisticated consumers imply that tourism marketers need to renew their experience offers, promotion and organisational practices continually. Furthermore, public actors must think of new ways to optimise conditions for businesses while simultaneously taking care of natural resources and cultural heritage so that local populations can thrive alongside tourists. The Tourism Programme at Aalborg University addresses the complexity and dynamics of such challenges from a broad social scientific perspective.
The Tourism Programme at Aalborg University is a two-year Master's degree which is offered in English in the university's campuses in Aalborg and in Copenhagen. Aalborg University - in both locations - is the ideal place for your studies if you appreciate the informal and egalitarian tradition of Scandinavia combined with practical, project-oriented learning.
A Master's degree in Tourism from Aalborg University will enable you to manage tourism related projects concerning product and promotion development, organisational transformations and policy issues within one of the largest and most important industries in the world.
A study designed for professional careers in the experience society
Research and teaching activities in Tourism at Aalborg University build on a close collaboration with both private and public organisations in the tourism industry. Joint projects enable us to make use of academic competences in the development of new concepts, to improve marketing campaigns and adapt organisational strategies to a constantly changing market. These practical research and development projects provide central input for the teaching activities.
A few examples of collaboration projects:
- Demands and decision making in family holidays in collaboration with Visit Denmark
- Experience design on the island of Møn in collaboration with Team Møn and Møn Tourism Board
- Assessment of the Tourism Policy Programme for Erhvervs- og Boligstyrelsen
- Branding Blokhus in collaboration with Pandrup Business Council
- Storytelling development along the Limfjord in collaboration with destinations in North & West Jutland
The Master's Programme
Objective
The objective of the Master's programme is to enable you to develop professional competences which qualify you to work as a practice-oriented agent of change within enterprises and organisations in Denmark and abroad.
Autonomy, analytical skills, critical and cross-disciplinary thinking and creative problem solution competences are central to the Tourism Programme at Aalborg University. In order to obtain a fit between these competences and help you to develop these during the Master's Programme, a great variety of pedagogical forms are employed.
Structure and content
The Master's programme in Tourism is a research-based full time programme which provides you with a basis for professional work and qualifies for acceptance into a Ph.D. programme.
The Tourism Master's Programme focuses on three key areas of expertise: tourism markets and market communication; tourism policy and business development as well as organisation and management within the tourism industry. The study draws on a wide range of disciplines across the humanities and social sciences, and in terms of examples and cases the focus is truly international. English is the language of teaching and administration, but exams and project writing can be undertaken in English as well as Danish.
The Tourism Master's Programme consists of four semesters: two theoretical semesters, a semester as either an intern in a tourism organisation or as a student of tourism at another university and a thesis semester.
Modules include:
- Developing Tourism
- Tourism Policy and Development
- Cultures and Cultural Encounters
- Organisation and Management in Tourism
- Markets, Market Communication and Branding in Tourism
- Product Development and Innovation in Tourism
- Internship or tourism studies at another university
- Master's Thesis
Į magistro studijų programas gali stoti visi, baigę universitetą arba besimokantys paskutiniame kurse. Studijos kurias baigei ar tebesimokai turi būti panašios krypties kaip ir tos, į kurias nori stoti, kadangi priėmimas yra paremtas ECTS kreditų suderinamumu.
- ECTS kreditų išrašas - jei dar nesi baigęs aukštosios mokyklos, būtina prisegti ECTS kreditų išrašą, kuriame būtų matyti, kokius dalykus tu mokeisi bei kokius pažymius ir kiek kreditų už juos gavai. Kai siunti anketą paskutiniame kurse, diplomą reikia prisegti vėliau, kai tik jį gausi.
- Bakalauro diplomas – jei jau esi baigęs aukštąją mokyklą, išrašo nereikia, užtenka prie anketos prisegti savo Bakalauro diplomą.
Anglų kalbos testą galite laikyti iki liepos 31 d., tačiau registracijos patvirtinimą su nurodyta data kada tiksliai laikysite testą, privalote atsiųsti mums iki kovo 31 d.
Anglų kalbos žinias gali patvirtinti vienu iš šių būdų:
IELTS – 6.5
TOEFL – 80
A Master's degree in Tourism will give you a strong job profile and will enable you to plan and carry out internal and external communication assignments within the field of tourism, analyse and evaluate tourism-related developments in local, national and international contexts, and manage projects, also in co-operation with external partners, which develop new potentials within tourism.
These competences will qualify you for management positions in private businesses such as attractions, hotel chains, travel agencies, interest organisations and consultancy firms, as well as in public organisations such as national, regional and local tourism boards, municipality and regional departments dealing with tourism and research and teaching institutions.The Tourism Master's Programme is obviously directed towards handling tasks within the area of tourism, yet the general competences and concrete methods directed towards development and innovation will also be highly relevant within private and public organisations that work within related areas. Career examples of students obtaining a Tourism Master's Degree at Aalborg University:
- Marketing manager, Visit Denmark
- Project coordinator, Comwell
- Event project manager, Skagen Tourist Office
- Production Assistant, Ticket Office
- Tourism Consultant, Bangladesh
- Project coordinator, Visit North Jutland
