Strategic & Digital Marketing MSc
Marketing is an exciting, popular profession and there is fierce competition for the best jobs. All organisations can benefit from top-class marketing so there is a wide range of great opportunities for talented individuals with the right skills. This degree will develop your expertise in leading-edge marketing applications and give you a competitive advantage over other job applicants and future colleagues.
At the end of the course students have the opportunity to complete and In-company project where students can experience the workplace in the UK and complete a more practical project thus providing an excellent preparation for future career development.
This is a specialist master’s degree for students with existing qualifications in marketing or business and/or substantial marketing experience. If you have little or no previous marketing experience or qualifications you should consider our Marketing Management MSc, which is a career entry course.
This expert course is designed for those who want to deepen their marketing knowledge and develop advanced skills. It aims to:
- Equip you with sufficient knowledge to develop and strengthen your career in marketing
- Develop your expertise in critical and competitive analysis and in marketing and digital strategy development
- Help prepare you for your career with advanced communications skills
- Offer an opportunity for personal and professional development which will be useful not just for any marketing position but also in a wider, lifelong learning framework
The course is designed to enhance your abilities to develop and deliver successful marketing and digital strategies. Focus within the core modules is on strategic and critically analytical approaches to marketing. You are expected to have a sound knowledge of marketing theory already and be committed to a marketing career as well as to deepening your understanding of strategic and digital perspectives in the discipline.
- Accredited by The Chartered Institute of Marketing (CIM) for a Dual Award. This Dual Award means that while you are studying for your qualification you also have the opportunity to work towards achieving the CIM Professional Diploma in Marketing.
- We are an Institute of Direct Marketing (IDM) Key Educational Partner - providing opportunities to benefit from significant exemptions for the Certificate in Direct and Digital Marketing Award
Į magistro studijų programas gali stoti visi, baigę universitetą arba besimokantys paskutiniame kurse. Studijos kurias baigei ar tebesimokai turi būti panašios krypties kaip ir tos, į kurias nori stoti, kadangi priėmimas yra paremtas ECTS kreditų suderinamumu.
ECTS kreditų išrašas - jei dar nesi baigęs aukštosios mokyklos, būtina prisegti ECTS kreditų išrašą, kuriame būtų matyti, kokius dalykus Tu mokeisi bei kokius pažymius ir kiek kreditų už juos gavai. Kai siunti anketą paskutiniame kurse, diplomą reikia prisegti vėliau, kai tik jį gausi.
Bakalauro diplomas – jei jau esi baigęs aukštąją mokyklą, išrašo nereikia, užtenka prie anketos prisegti savo Bakalauro diplomą.
Svarbu, jog anglų kalbos testo rezultatai universitetą pasiektų iki Liepos 31d.
Anglų kalbos žinias gali patvirtinti vienu iš šių būdų:
Anglų kalbos vidurkis 8 B2 lygiu + valstybinis anglų kalbos egzaminas išlaikyti 80 % ir daugiau (jei IELTS 6.5) arba anglų kalbos vidurkis 10 B2 lygiu + valstybinis anglų kalbos egzaminas išlaikyti 95 % ir daugiau (jei IELTS 7.0)
De Montfort University online testas (jei nori laikyti šį testą kreipkis į Kastu koordinatorius).
IELTS - 6.5 arba 7.0
TOEFL – 90 arba 100
Marketing is a vital business function and the quality of an organisation’s marketing is often responsible for its success or failure. Employers of all types and sizes in all sectors therefore require skilled marketers for creative and senior roles worldwide. Past students of our marketing master’s degrees are now working very successfully in large multinational organisations and in medium-sized entrepreneurial businesses, typically in roles such as product development, brand management, marketing communications, market research, customer service management, e-marketing and sales.
Recent graduates from our MSc programmes are now working for a variety of UK and international companies including IBM, Candi, Schroders Investments, Saudi Industrial Development Fund, Sudan International University and Ski Cool St Moritz. Recent agency and media appointments include DDB Hong Kong, Leo Burnett Cyprus, Razorfish, The Station Agency, Big Communications, Northcliffe Media and Virgin Outdoor.
