Digital Marketing and Data Analytics
Access a unique blend of expertise across subject areas. Develop both digital marketing and data analytics knowledge and skills. Qualify for senior positions in FTSE companies.
MSc Digital Marketing and Data Analytics introduces you to contemporary marketing theory and practice, emphasising digital marketing as central to marketing practice today. The course assumes no previous knowledge of marketing but does require a basic knowledge of computing. You will have the opportunity to study digital marketing and data analytics theory and practice in depth. The course draws on the latest marketing research to provide you with a highly-practical postgraduate degree. You'll also have the option to study topics such as social media, data visualisation, consumer research, and global marketing.
This degree is ideal for computing or marketing graduates who wish to specialise in digital marketing or professionals in other fields who want to further their careers as highly-qualified digital marketers.
You will learn about the latest research in the fields of digital marketing and analysis; the emphasis is on understanding research findings, rather than the research process. You will be engaged in locating, collecting, referencing, critiquing, applying evidence, challenging assumptions, questioning and interpreting contemporary research articles, conference papers and case studies.
To help prepare you for this course there will be an optional introductory course in induction week.
Į magistro studijų programas gali stoti visi, baigę universitetą arba besimokantys paskutiniame kurse. Studijos kurias baigei ar tebesimokai turi būti panašios krypties kaip ir tos, į kurias nori stoti, kadangi priėmimas yra paremtas ECTS kreditų suderinamumu.
ECTS kreditų išrašas - jei dar nesi baigęs aukštosios mokyklos, būtina prisegti ECTS kreditų išrašą, kuriame būtų matyti, kokius dalykus Tu mokeisi bei kokius pažymius ir kiek kreditų už juos gavai. Kai siunti anketą paskutiniame kurse, diplomą reikia prisegti vėliau, kai tik jį gausi.
Bakalauro diplomas – jei jau esi baigęs aukštąją mokyklą, išrašo nereikia, užtenka prie anketos prisegti savo Bakalauro diplomą.
Svarbu, jog anglų kalbos testo rezultatai universitetą pasiektų iki Liepos 31d.
Anglų kalbos žinias gali patvirtinti vienu iš šių būdų:
IELTS - 6.5
TOEFL - 90
As the course links directly to changing skills requirements of employers, you’ll be ready to step into senior roles in the Marketing or Computing sector such as Digital Marketing Manager, Marketing Analytics Manager or Head of Data Analysis when you graduate.
Some of the companies which employ our graduates include: Microsoft, IBM, Nike, Adidas, P&G, Lloyds TSB, Marriott Hotels, and the NHS.
The average salary of a marketing manager is £37,000, with marketing directors earning an average of around £77,000, according to Marketing Week/Ball and Hoolahan.
