Media, Marketing and Public Relations BA (Hons)
This course combines a thorough understanding of mass media theory and practices together with an insight into the workings of the public relations industry. The public relations element of the curriculum covers both theoretical and practical aspects of PR. It embraces the complete range of public relations activities and stresses the importance of an integrated approach. The media communications curriculum will enable you to become an effective and responsible media analyst and communicator, and to understand the role of media in contemporary societies. You will study the practices involved in producing, describing, analysing and responding to the media.
The PR side of the degree aims to provide you key knowledge and business skills to pursue a career in public relations, to develop your public relations counselling and planning capabilities, including the understanding and development of objectives and strategies, and to develop your competence in key public relations implementation skills.
The Media side of the degree aims to provide you knowledge of the social, political and historical dimensions of contemporary media forms and institutions and introduce you to the major schools of critical theory and their relationship to the media and media texts. It will also allow you to select and use an appropriate medium with sufficient command so that you can express yourself, influence or inform opinion. An emphasis of the course is on practical experience of current media institutions and their working methods.
This course will give you sound practical and academic skills in research, summarising, preparing logical arguments and reports, clear thinking and powers of persuasion, problem solving and analysis. It will also allow you to develop responsibility for your own learning and an ability to initiate a research project, making you able to establish working relationships with others.
Stojant į šį universitetą dėmesys yra kreipiamas į pažymius ir Brandos atestato vidurkį, kuris turi būti ne žemesnis kaip 5 + laikytų brandos egzaminų vidurkis ne mažesis kaip 50%.
Pažymių išrašas - jei dar nesi baigęs mokyklos, būtina prisegti pažymių išrašą. Smulkesnę informaciją kaip pildyti išrašą ir kada jis reikalingas, rasi čia.*
Brandos atestatas – jei jau esi baigęs mokyklą, išrašo nereikia, užtenka prie Kastu stojimo anketos prisegti savo Brandos atestatą.
Svarbu, jog anglų kalbos testo rezultatai universitetą pasiektų iki Liepos 31d.
Anglų kalbos žinias gali patvirtinti vienu iš šių būdų:
Anglų kalbos vidurkis 8 B2 lygiu.
IELTS - 6.0
TOEFL – 80
Our curriculum gives you skills that are valuable for a career in the media and in public relations. Employability is understood widely as encompassing knowledge, abilities and an engaged, responsible and professional attitude which your tutors expect you to display in all your units. All University of Bedfordshire courses aim to help you be prepared for the world of work. The Careers Service is there to support you throughout the three years of your study.
Presentations by practitioners, regular input from the careers service during all levels of your study (starting during induction week, concluding during the workshops for the level 3 project), as well as specifically designed units with the world of work in focus (such as Working In the Media), will help you be ready for your career. You will also have access to the Journalism website with information about internship opportunities and openings in the industry.
You will have opportunities to volunteer in the organization of extra curricular and co-curricular events throughout the year, such as conferences, festivals, degree shows, and open days, which will lead you to membership of our Professional Leadership Academy.
The Department of Marketing, Tourism and Hospitality at the University of Bedfordshire has a commitment to delivering education to enhance students employability. For the past 12 plus years, final year students on single honours and joint PR programmes have benefitted from and experience with senior and operational professionals in the Public Relations industry. Students have developed and presented their ideas to top executives in a variety of professional PR environments, on the in-house and the consultancy sides of the business. The practitioners have provided a wealth of feedback to students. This `experience and feedback has resulted in a range of benefits. At a basic level students have learnt first-hand about contemporary PR practice while others have gained internships and in some cases full time employment as a direct result. The BA Public Relations Course Coordinator was presented a major award by the Chartered Institute of Public Relations for his work linking students to the PR world. The newly implemented Practice Weeks across the Business School similarly engage students with industry in practical assignments at all undergraduate levels.
Career and further study opportunities
Our graduates have found employment in marketing, advertising and PR companies as account or marketing executives. Former students now work in magazine publishing, journalism, media production and research, digital media production and teaching. Many of our students work freelance, and also as copywriters or in-house press officers.
Postgraduate opportunities at UoB exist in a range of MAs in Media as well as in Business. Students can continue onto our MA in Mass Communications. Often these Masters lead to further research opportunities such as PhD