Digital Marketing BA (Hons)
BA (Hons) Digital Marketing is an exciting course, which looks to challenge you with a forward-thinking curriculum that will future-proof graduates in the ever-changing world of digital marketing.
A flexible course and range of module options allows you to customise your degree and specialise your learning for your chosen career path, digital, content and SEO.
Real-life agency work or internship experience in your third year provides you with practical experiences that will give you a head start in entering the job market after graduation.
You may select the option of a year in industry with a marketing placement in the UK or overseas. Alternatively, you can spend your sandwich year studying at a foreign university. The course offers the opportunity to learn a foreign language. This would prepare you for a study abroad year, but would also significantly enhance your communications skills within a global marketplace.
We offer you an exciting blend of real-life experience underpinned by academic rigour to make you ready for the industry, be that in an agency, in-house or setting up as your own boss. We aim to produce industry-tested marketers who are enterprising, responsible and ethical.
Using guest lectures, case studies and engagement with the digital businesses you will engage with the digital industry from day one in order to bring theory to life. In recent years students have visited agencies/businesses all over the UK, Sweden and China in order to experience marketing practice first-hand. You will be given the latest tools to do the job in a skilful balance of creative and technical modules.
Stojant į šį universitetą dėmesys yra kreipiamas į pažymius ir egzaminų rezultatus. Brandos atestato vidurkis turi būti ne žemesnis nei 8.
Pažymių išrašas - jei dar nesi baigęs mokyklos, būtina prisegti pažymių išrašą. Smulkesnę informaciją kaip pildyti išrašą ir kada jis reikalingas, rasi čia. *
Brandos atestatas – jei jau esi baigęs mokyklą, išrašo nereikia, užtenka prie Kastu stojimo anketos prisegti savo Brandos atestatą.
Svarbu, jog anglų kalbos testo rezultatai uiversitetą pasiektų iki Liepos 31d.
Anglų kalbos žinias gali patvirtinti vienu iš šių būdų:
Anglų kalbos vidurkis 9 B2 lygiu.
IELTS - 6.0
TOEFL – 80
We place great emphasis on preparing students for the workplace. Some assignments feature briefs from real companies. Visits are organised to companies and marketing practitioners share their expertise during guest lectures on campus. The optional placement year provides the opportunity to obtain a prolonged period of work experience and in the final year you will have the option of completing either an internship module or a module where you experience working within an agency environment.
You may choose to study your second year of the course at a foreign university. Alternatively, you may spend your third year as a ‘sandwich year’ studying abroad, before returning to UCLan to complete your final year of study. The School organises a range of international field trips, with China being a prominent destination. Trips are also organised to European destinations, including the UCLan Cyprus Campus. The Preston Campus in itself offers an international experience with students and staff from all over the world!
