Business Studies with Marketing BA (Hons)

This course is delivered by the AACSB accredited Business School, an accreditation which places us within the top institutions globally for business degrees. Less than 5% of business schools worldwide have attained this hallmark of excellence which recognises a focus on excellence in all areas, including teaching and student learning.

Renowned for its enthusiasm for flexibility, our industry-recognised framework of Business Studies courses allow you to apply to our broad Business Studies degree (N100) and then transition to a specialised field of business in year two.

What’s more, as this course is accredited by the Chartered Management Institute (CMI) and Association to Advance Collegiate Schools of Business (AACSB), you’ll not only graduate with a degree in Business Studies with Marketing, but receive a CMI leadership and management qualification too. The course is also accredited by the Institute of Direct and Digital Marketing (IDM). There is an opportunity to obtain the IDM Certificate in Digital Marketing alongside the degree course. There is an opportunity to obtain the IDM Certificate in Digital Marketing alongside your degree. Recent independent economic research conducted by the Market Research Society (2016) has shown that individuals with professional qualifications and membership stand to earn an additional £152,000 throughout their career. Without doubt, IDM membership significantly strengthens your CV and impresses employers.

Undergraduate students who will successfully complete the Digital Marketing unit have the opportunity to achieve the IDM qualification level 4 Certificate in Digital Marketing, as a result of exemptions awarded by the IDM for the Digital Marketing unit. 

Our Business Studies with Marketing pathway will develop your understanding and skills in marketing functions, principles and practice, enabling you to develop marketing approaches for a range of marketing scenarios across different industry structures. You'll examine concepts, principles and activities of international marketing, through a critical review of the theoretical frameworks both for the analysis of international marketing environments and for the development of international marketing plans.

Your curriculum, taught by highly qualified lecturers and industry-savvy practitioners, will be peppered with numerous networking events and compelling talks held by guest speakers from a variety of business disciplines. Plus there’s the possibility of travel in year two, as you can study the second semester at one of BU’s international partner institutions, currently in Canada, Finland, France, Germany, Spain, Sweden, Turkey and the United States.

A 30-week period in industry will help to season your CV in year three, giving you essential real world experience, placing your theory and skills into practice, and harvesting a network of professional contacts – all vital for successfully launching your career.