Events Management with Digital Marketing

Universitetas
Huddersfield University
Miestas, šalis
Huddersfield, England
Studijų trukmė
3 m.
Programos sritys
Marketing, Event Management
Studijų kaina
9250.00 GBP
Studijų kalba
English (ENG)
Laipsnis
Bachelor
Programos pradžia
2022-09-19
Stojimo pabaiga
2023-01-15
Apie programą
Stojimo reikalavimai
Karjeros galimybės

Why Events Management with Digital Marketing?

Digital, mobile and social media are changing the world and are at the heart of Events Management. The event industry is increasing using digital channels to promote, communicate and engage audiences and enhance the experience of events. Be at the forefront of a dynamic industry by having the practical and technical skills required to drive the success of events. You’ll learn the skills required through practical hands-on application and the academic know how required to succeed in a competitive market.
Using Digital Marketing in Events?

Attention to detail, creativity, good communication, being organised, problem solving and constantly striving for excellence are some of the skills required. You'll find out how social media, web and app design, augmented reality and video design can be used as a marketing and engagement platform for all types of events ( Weddings to Conferences, Sporting Events to Cultural Celebrations, Charity Fundraisers to Marketing Campaigns). As members of the Association of British Professional Conference Organisers (APBCO),the Meeting Professional Institute (MPI), the National Outdoor Events Association (NOAE) and the Association for Events Management Education (AEME), the course follows the requirements of the Industry.

You’ll explore subjects such as operations and project management, health and safety mitigation, digital strategies, financial planning and budgeting, marketing and consumer behaviour, content creation through blogs, apps and social media, measuring engagement through analytics. Event evaluation and impact measurement and business management.

Reikalaujamas išsilavinimas

Stojant į šį universitetą dėmesys yra kreipiamas į pažymius ir Brandos atestato vidurkį, kuris turi būti ne žemesnis kaip 8.

  • Pažymių išrašas - jei dar nesi baigęs mokyklos, būtina prisegti pažymių išrašą. Smulkesnę informaciją kaip pildyti išrašą ir kada jis reikalingas, rasi čia.*

  • Brandos atestatas – jei jau esi baigęs mokyklą, išrašo nereikia, užtenka prie Kastu stojimo anketos prisegti savo Brandos atestatą.

Anglų kalbos reikalavimai

Svarbu, jog anglų kalbos testo rezultatai universitetą pasiektų iki Liepos 31d.

Anglų kalbos žinias gali patvirtinti vienu iš šių būdų:

  • Anglų kalba B2 lygis + valstybinis anglų kalbos egzaminas išlaikytas 75% ir daugiau.

  • Kastu anglų kalbos testas (jei turi gerą įvertinimą iš IELTS/TOEFL, tau nereikia laikyti Kastu anglų kalbos testo).

  • IELTS - 6.0

  • TOEFL – 80

Previous graduates from this subject area have gone on to roles such as International Events Co-ordinator, Conference & Events Supervisor, Marketing Assistant, Conference & Events Executive, Account Executive, Project Co-ordinator and Project Assistant in organisations including FC Business Intelligence, Q Hotels, University of Leeds, BPP, Ye Ltd, Dallas Burston Polo Club and Vista.**

*  Whilst this is a new course and therefore no graduate statistics for this specific course are available, 85-90% of graduates from courses from these subject areas at Huddersfield go on to work and/or further study within six months of graduating (Destination of Leavers from Higher Education Survey 2016/17).

**Source: LinkedIn