Trend Research & Concept Creation in Lifestyle
Are you interested in Trends, market developments and human behaviour, from a diverse creative perspective? Are you wondering what our world will look like in the future and how we can create a sustainable and humane future for everybody? In that case, the programme of Trend Research & Concept Creation in Lifestyle is the right choice for you.
This creative study programme lets you work on concepts that bring about a sustainable and liveable future for all people. The central concept we focus on is quality of life. Learn how to design and shape lifestyle concepts by working on actual issues from the practical field, enhancing the quality of life on both individual and social level. You always work on the basis of research, trend analysis and future-thinking. These skill are then applied to the benefit of the companies, organisations, institutions and governments that shape the necessary transformation of our economy and society. Think of the coming shift in our energy sources or the transition of the healthcare sector. As TCL student, you can personally contribute to shaping the economy of the future: the creative economy.
What will you learn?
Become a concept developer and researcher who can use creative, entrepreneurial and social skills to develop and realise meaningful lifestyle concepts. Lean how to analyse and interpret trends and translate your insights into innovative and future-proof concepts. This includes learning how to visualise analysis insights, create concepts designs and test them on your target groups.
- The programme offers a mix of real-life assignments from practice, fascinating workshops and personal projects.
- Acquire the following skills: trend research, concept creation and realisation, advising and reflecting.
- Your fields of expertise: concept development, creative thinking, creative techniques, trend research, future thinking, lifestyle research, designing, marketing, branding, professional communication, language skills, imagery, presentation techniques, consultation techniques, cooperation and project management, anthropology, ethics.
- Explore the sectors that contribute to quality of life, such as Health, Leisure, Appearance, Food, Human Movement, Living and Work.
- Pažymių išrašas - jei dar nesi baigęs mokyklos, būtina prisegti pažymių išrašą. Smulkesnę informaciją kaip pildyti išrašą ir kada jis reikalingas, rasi čia.
- Brandos atestatas – jei jau esi baigęs mokyklą, išrašo nereikia, užtenka anketoje prisegti savo Brandos atestatą.
Pastaba! Motyvacinis laiškas yra NEprivalomas dokumentas stojant į šio universiteto programas, išskyrus Information & Communication Technology (ICT).
Anglų kalbos žinias gali patvirtinti vienu iš šių būdų:
- turėti anglų kalbos pažymį Brandos atestate ir išlaikyti Anglų kalbos valstybinį egzaminą (egzamino rezultatas nėra svarbus, svarbiausia, kad jį išlaikytum)*
arba
- išlaikyti IELTS arba TOEFL testą.
*Jeigu nori pasitikrinti ar tavo anglų kalbos žinios yra pakankamos studijuoti Nyderlandų aukštosiose – suteikiame galimybę laikyti Oxford anglų kalbos testą. Nors anglų kalbos testas nėra reikalaujamas, patartina žinoti savo galimybes ir kalbos lygį.
Trend Research & Concept Creation in Lifestyle graduates will be able to work professionally in the field of analysing trends and developing and marketing lifestyle concepts. After completing your studies, you could work as:
- Concept developer
- Trend Researcher
- R&D Manager
- Design thinker
- Designer
Work at the many companies within the lifestyle sectors
As graduated trend researcher / concept developer, your profession is to analyse trends to develop and successfully introduce lifestyle concepts. Your employer can be any of the countless businesses in the various lifestyle sectors.
Marketing, innovation, new business, R&D...
Examples of where our students can be found are departments for marketing, innovation, new business or research & development. There also is a growing number of agencies that rely on knowledge of trends and consumer developments to create new concepts for their customers. Or you can choose to become a self-employed independent creative, or start a career as freelance concept designer.
Large network
TCL is firmly rooted in the professional practice. The Academy’s network consists of over 100 companies, institutions and organisations, all eager to work with our interns and graduates. Among our affiliates are famous (Dutch) brands such as Achmea, De Efteling, Fair Trade Original, GGD, Hema, Leolux, Mundial Productions, Nike, Philips, Thermea 2000 and The Sting.
